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Brand Health Check - Formula One

By Ed Kemp, marketingmagazine.co.uk, 06 October 09, 08:30

LONDON - As the sport reels from yet another scandal, sponsors are beginning to get nervous.

MG Motor hires Guy Jones as sales and marketing director

By Alex Brownsell, marketingmagazine.co.uk, 05 October 09, 09:40

LONDON - MG Motor has appointed former Kia marketer Guy Jones to the role of sales and marketing director.

Mercedes-Benz 'environmental' ad banned by ASA

By Staff, marketingmagazine.co.uk, 30 September 09, 08:31

LONDON - An ad for Mercedes-Benz has been banned by the Advertising Standards Authority (ASA) after a complaint that it exaggerated the level of CO2 reductions for its E-Class range.

Renault's new brand-led approach to focus on sustainable mobility

By Alex Brownsell, marketingmagazine.co.uk, 29 September 09, 09:15

LONDON - Renault is to run a brand campaign early next year to support its shift to a sustainability-based marketing strategy.

The Marketing Profile: Jim Farley of Ford

By Alex Brownsell, marketingmagazine.co.uk, 29 September 09, 08:30

A relentless travel schedule has left Jim Farley, group vice-president of global marketing at Ford Motor Company, feeling tired and a little crabby, and a recent visit to the Frankfurt Motor Show has ...

Government to extend car scrappage scheme

By Gemma Charles, marketingmagazine.co.uk, 28 September 09, 03:15

BRIGHTON - The government is poised to extend its popular car scrappage scheme by allocating the funding for a further 100,000 new car purchases.

Peugeot launches personalised pan-European CRM portal

By Noelle McElhatton, marketingdirectmag.co.uk, 23 September 09, 12:28

LONDON - Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.

Car industry calls on UK government to extend scrappage scheme

By Alex Brownsell, marketingmagazine.co.uk, 18 September 09, 01:00

LONDON - The Society of Motor Manufacturers and Traders (SMMT), the body which represents the UK automotive industry, has called for the Government to extend its scrappage incentive scheme.